Getting sponsors for your local civic hacking event

logoPreviously, we had talked about how to plan and run a civic hacking event. Today, we’re going to go into a little more detail about getting sponsors for your event using resources from Code for America’s Brigade toolkit and asking a number of companies that have sponsored events in the past.

Terms to know before we get started

Donations vs Sponsorships

First, it’s important to understand the difference between donations and sponsorships. Donations are tax-deductible and cannot have business benefits for the donor (giving) company. If you’re an official Code for America Brigade Chapter, then Code for America can help intake donations for your local brigade.

Sponsorships are not tax-deductible, require a signed agreement, and will often include specific deliverables.  These deliverables are usually worked out in advance and will include what’s getting purchased and if the company is paying or reimbursing the organizer.

Fiscal Agents 

If you’re working with a local non-profit partner, it may be easier for that partner to accept donations or sponsorships money than for you to handle it as individual organizers. Depending on the organization, they may even be able to pay for things upfront (like food or venue costs) and have the sponsor(s) reimburse the organization. If you do partner with a non-profit partner, it’s recommended that you sign a Memo of Understanding stating what each party will do. (A memo of understanding is a signed document that just lays out 1) the scope of the project or agreement and 2) lays out what everyone agreed to do and when.)

Asking for money – Who to ask

Asking for money can be intimidating, but it’s something that comes with the territory. There are a lot of funders out there – be sure to figure out which ones are most relevant to your organization and interested in your work. They might be corporations, foundations, or wealthy individuals, and they might give anywhere from $1,000 contributions for an Annual Campaign to $500K grants for General Operating Support.

It also helps to know if the company or organization has sponsored similar events in the past. Have they sponsored hackathons for other groups? Have they ever expressed an interest in civic hacking? If they have, then they’re good candidates for sponsoring your event.

The other thing to check on is if any of your non-profit partners have an existing relationship with the organizations you’re thinking about asking for sponsorship. They may be able to make an introduction.

Asking for money – Being prepared

One of the best things that you can do to increase your chances of getting a sponsorship is being prepared.  You should have information about your group and your event that can fit on a single sheet of paper. You should also include information about your group’s previous wins. If this is your first National Day of Civic Hacking event, you can also show what’s been done during National Day of Civic Hacking during previous years.

Once you have all that, all that’s left to do is to reach out and make the ask. The key in making the ask is to show your genuine enthusiasm and passion for your cause, while not being afraid to directly ask for their financial support. You want to be clear when describing how much financial support you are seeking and how you will use their money.

After the event

After the event, be sure to reach back out to the sponsors with a thank you note and to let them know what the results of the event were.

For additional reference, here’s the Code for America Brigade Training video regarding fundraising. You should also check out Code for America’s fundraising toolkit as as well!

 

The Code for America finance and communities team contributed to this blog post. 

How to Livestream an Event

New gear for Smart ChicagoNote: here at Smart Chicago, livestreaming events on our YouTube Channel is a core activity. We do this because we want people around the county to be able to see all the civic innovation going on in Chicago and because we feel that this knowledge is useful past the actual event itself. We have hundreds of hours of videos about civic innovation in our archives. Christopher Whitaker is the King of the Stream over here, so I asked him to document how he does it. Here’s his take. —dxo

We’ve broken this down into three parts. First, We’ll talk a little bit about how to do this on the cheap. Next, we’ll go over about how to do things if you have a budget to spend, and finally the equipment that we use to do the livestream.

First, some pre-requisites

Before we get into how to do the livestream, we first need to take care of a first housekeeping items. Mainly, making sure that you have a YouTube page setup for live streaming. If you don’t have a YouTube channel for your organization then you’ll need to create one. Once you do that, you can set yourself and other team members as managers. (If you’re also on Google+, it’ll take you to that page.)

Here’s a short video to show you the process.

Livestreaming: The quick and easy version

YouTube allows you to conduct live streaming from it’s Google Hangout interface without any other special equipment. Do keep in mind is that you’ll want the fastest internet connection possible. The faster the speed, the higher quality the video will produce. We also strongly recommend using a wired connection using an ethernet cable – particularly at larger events. If there are too many people on the wifi, Google won’t get a good feed and it’ll end your video.

To create an event go to your channel page. You’ll notice that there’s a section called live event with a link called “create live event.” Click that and name your event. You can set the start time, end time, description and tags for the event. Once you’re ready to start your live stream – press “go live” and it will bring up the Google Hangout screen.

Once it’s up, you can press the ‘gear’ to get to the settings. While you can use your computer’s internal webcam – having an external webcam does make a significant difference in quality. (We use a Logitech HD webcam.) If you have an external microphone, you can also select that as well.

At the bottom right corner of the page, you’ll see a chain icon that says ‘links’ when you hover over it. You can use that to share your livestream through Twitter or embed the video stream inside a web post.

Once you’re ready, hit “Go Live” and the hangouts will start to stream. When you’re done, simply click the ‘End’ button to stop the broadcast.

Here’s a video to show you the process.

Livestreaming with Wirecast:

If you have a budget and do live streaming often enough, it may be worth it to invest Wirecast. With Google Hangouts on Air, the computer is having to send everything to YouTube and YouTube is doing the work crunching the video into a format that YouTube can send out to the universe. This means that the quality isn’t the best it can be and the delay can be somewhat long.

With Wirecast, your computer is doing the encoding and sending it upstream. This means you can get a much better picture and have a number of different features you can play around with.

Wirecast for YouTube can be a bit pricey, but the Wirecast for YouTube (found by clicking here) is a less expensive version.

To create a live streaming event that you intend to use for Wirecast, follow the same steps to create an event as before – but this time choose “Custom” encoding. That will give you a new tab called “Ingestion setting” that will let you choose your recording rate. This will largely depending on your computer and your internet speed. The faster your computer, the more bitrate you can produce. If you have a fast internet connection, you can then send higher bitrates to YouTube. Generally, we stream at 480p when on location and 1080p when we’re at the Chicago Community Trust (which has a gigabit connection.)

Once you set it up, you can then go to the “Live Control Room” where it will immediately yell at you for not being able to find your stream. That’s OK. It’s now time to open up Wirecast.

Wirecast can be intimidating for the uninitiated and it’ll take some playing around to get comfortable with it. The first thing you’ll want to do is to click “Layout” and uncheck the preview button. You’ll then go to “Switch” then “Autolive.” That should give you a picture of whatever is going through your camera.

Below the video, you’ll see several bars. One of them will have a small picture of whatever is going through your camera. This is probably your internal webcam. If want to use an external camera, you’ll need to add it. To do so, hover over the ‘plus’ icon next to the small picture and click the camera icon to add your camera. You can also add a desktop presentation as well if you want to show information from your computer.

Once you do that, you can also click the gear icon to change settings – including telling wirecast you want to use an external microphone is you have it.

Wirecast also lets you use chyons – those little text boxes that you always see on the news. To add one, hover over the plus ‘above’ the bar with the camera shots. Click the ‘paper’ icon to add a new shot.  (Not a new camera shot – just new shot.)

For now, click the gear icon and click edit shot. Once you’re here, click ‘fullscreen view’ and apply. Under “Attributes” you’re going to see three icons. Click the “T” icon and you’ll see a gallery of different graphics. We use either the “Royal Title” or the “Tab Title” when we want to show somebody’s name. Once we pick one, we then click the “T” icon to the right of Attributes. Once we get there, it’ll give use four different lines of text. I usually use the first one for the social media hashtag or the name of the event. For the second, the persons name and third line for their organization. Once we’re done, we can close the window.

That was a lot of work right? What if we have to do that for a bunch of speakers?

If you click the “gear” icon on the shot we just created, it will give you an option to duplicate the shot.

Once we’re done, go to File and Save. Now, all of the settings that you just created have been saved – so you won’t need to do this again.

To switch between shots, simply click on the shot from the bars. The shots at the higher bars go on top of the lower bar. So, if you select you external camera and the chyron we created – it will produce a feed showing both. If we want the chyron to go away – we simply click ‘blank shot’ and it’ll go away.

The next thing we’re going to go over is social media. If you’ve ever watched The Voice or American Idol, then you’ve seen your tweets show up in the broadcast. You can do that too! Go to “Social” in the menu and click “Settings.” It will have you log into Twitter and ask what do you want to use as your message feed I usually click “Search” and enter in the hashtag for the event we’re covering such as #chihacknight. Once you do that, you should then be able to click “create shot” and “message feed.” Once you do that, you’ll see a new shot show up at the top bar. Clicking this will bring out a chyron that shows the twitter bird. When you clicked on message feed it showed you a window with tweets. Clicking on one of these tweets will cause that tweet to show up in the social media shot. To broadcast it, simply click on the social media shot.

To be fair, this takes some getting used to and it’s recommended you allot at least an afternoon to play around with it.

Once you’re ready to broadcast, we’ll need to go to the gear setting next to the “Record” button near the top of the application. It’s going to ask us to pick an output destination. Pick “YouTube” and hit OK. It’ll then show you a button that says “Authenticate” – click that and log into YouTube.

Once you do that, it should automatically bring up the event that you just created. From there, close that window and hit the “Stream” button. It should light up red.  We can then go back to YouTube where it should show us a “Stream Status OK.”  If your connection is slow, it’ll give you warning message and you may need to go back and use a lower bitrate. If everything looks good, click on preview. If it still looks good, you can click on “Start Broadcast” to start your event.

If you go to “View on watch page” you can then share the video just like you would on a normal YouTube using the “Share tab”

Here’s the video demonstrating broadcasting with Wirecast.

Our equipment

While you can do a live stream with just your computer – we use a few pieces of equipment to make the quality of our livestream better.

Logitech HD Pro C920 Webcam: 

Untitled

Even a year after our initial purchase, this camera is still one of the best out there for what we need. The camera has microphone inside and it’s small size makes it easy to carry. The picture quality is great. If you’ve watched our live stream and noticed some pixelation – that’s coming from a bad connection through Google Hangout – and not the camera.

The camera comes with a microphone, although if a room is too noisy the microphone tends to pick up on those sounds more than the speaker. Moving the camera to a position away from attendees and closer to the speaker generally keeps this issue to a minimum. However, the sound is one of the bigger issues we have. When we edit the videos, a lot of the time we’ll boost the sound. There have been a few times – for example, when the room gets super crowded or the AC is on – that we’ve been unable to use a video because we can’t get the sound right.

That said, the Logitech HD Pro is still one of the best cameras that are out there. We actually purchased two more of these cameras as part of our upgrades.

Vista Portable Tripod

It’s best to film speakers at eye level. In order to do this, we use a Vista Explorer 60 inch lightweight tripod ($25). It features a quick-release fitting for the camera and can be set up and broken back down in less than 2 mins. This tripod is also very light with me being able to commute with it on the CTA with little issue. You do have to remember to loosen the top ring to make swiveling the camera easy. If you keep it too tight, the camera can hear the tripod squeaking as you move the camera.

The issue with this tripod is that it isn’t tough. We carry this around to a *lot* of places and it’s gotten a little banged up. Pieces have fallen off the tripod (such as the light plastic handle) and the bag has been torn in some places. Of course, at $25 bucks you can consider this tripod an expendable item.

We’ve now gotten three smaller tripods that can fit into a messenger bag. This should cut down on wear and tear since we’re not lugging them on our back.

Ethernet Cable

While not required, ethernet cables can make for a better broadcast. Wifi networks can be spotty and if the connection is dropped Google Hangouts will interrupt the broadcast.

Blue Yeti Microphones

One of the biggest weaknesses of our old setup was the sound. We now have three Blue Yeti Microphones – microphones that made Wirecutter’s Best USB Microphones. These mics have multiple modes: Omnidirectional, single direction, and bi-direction. While these microphones are pretty big, they are still fairly portable. The Blue Yeti microphones pick up much more sound that the webcam does. We also bought USB extenders so that we can have the mic set up right near the speaker. (Blue recommends about 6 inches.)

The one downside to the Blue Yeti is that it’s almost too powerful. We have to be careful not to put it on the same table as somebody who is typing because it will pick up on that. We normally have it on it’s own table/stand and bring it close to the speaker. The closer it is to the speaker, the less gain I need to use – which helps cut down on background noise.

Brigade Training: Leveling up Your Civic Hacking Event by Christopher Whitaker

Editor’s Note: Today, Smart Chicago Consultant and Brigade Regional Coordinator Christopher Whitaker will be giving a training on how to level up your civic hacking event. Christopher is one of the co-hosts of the nationally renowned Chicago OpenGov Hack Night as well as running a number of events for Smart Chicago including Chicago’s National Day of Civic Hacking.  We’ve put his slides and training notes below the fold.

OpenGov Hack Night 1/21/13

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How To Blog

Editor’s note: One of the most important roles we play here at Smart Chicago is to serve as an archivist to the movement . We currently have over 330 posts published and are producing content at a prodigious rate. Many of the blog posts we produce cover civic innovation solutions like our posts on Largelots, Schoolcuts,  Expunge.io, and others.

I’ve been using blogs to help me and other organizations express themselves for about a decade now. I had an obituary-themed blog on Salon in the early 2000s,  helped my brother develop CTA Tattler, and taught a couple hundred people how to use blogs to publish themselves.

In the course of this work, and with the huge help of the prolific Christopher Whitaker, I’ve developed some pretty clear thoughts on how to blog. Christopher has written up this post on the steps we take to do what we do. –DXO

It always starts with a nice Creative Commons photo that we import from Flickr.

This is a nice Creative Commons photo that we'll use for our blog

Flickr is a fantastic tool for finding pictures. I personally have more than 30,000 photos licensed as Creative Commons) We use Flickr’s embed tool to publish directly into WordPress.

WordPress is wonderful and has several features that make blogging easy. The first of which is the “More” feature. After we introduce subject of the post, we’ll include the “More” tag to the text to create the post’s ‘fold’ so that our home page doesn’t get too cluttered. Like so:

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Free your PDFs! Introduction to Tabula with Manuel Aristarán

In preparation for National Day of Civic Hacking, we wanted to show off a tool that helps liberate table data from PDFs called Tabula. Tabula is an open source tool built by Manuel Aristarán with the help of ProPublica, La Nación DATA and Knight-Mozilla OpenNews. We sat down with Aristarán to talk about the app and give a short demo. Continue reading

Gift Cards for CUTGroup

The Code for America Chattanooga team recently expressed interest in learning more about the operations of CUTGroup to begin their own civic user testing group. Smart Chicago is dedicated to openly documenting  our work for everyone to use. The Chattanooga team reviewed our documentation, we talked further and realized we were missing information about gift card mechanisms.  In this blog post, we will share what we learned about gift cards.

Once a resident signs up to be part of the CUTGroup, we send them a $5 VISA gift card. If and when they are chosen to test a civic app, we give them a $20 VISA gift card.

When purchasing gift cards for your program, there are three main considerations: type of cards, cost and fees associated per card, and quantity and expiration date.

Types of Gift Cards

There are different types of gift cards out there – prepaid VISA of Mastercard gift cards, store-issued, bank-issued, online, etc.

We considered Amazon gift cards as an option; these gift cards do not have  card processing fees, no expiration dates, you can choose small face values (as low as $0.15), and they can be sent directly from e-mail. This is a very convenient option, but by choosing this service we would assume that CUTGroup members have regular access to their e-mail, know how to use  Amazon, and know how to access and use the gift card for their purchase. If someone is not an Amazon user, this could be a barrier to joining the CUTGroup. We want to include everyone, and this just does not work.

Other gift card types also include specific store- or bank-issued gift cards. Sites like ScripSmart  can provide comparisons between gift cards, and can give you an idea of what you need to ask about before purchasing your own cards. Again, our goal is to provide the most flexible currency possible, so this does not work for us.

We purchase VISA gift cards specifically because they can be broadly used in different locations. It is important that CUTGroup spans all different types of residents in Chicago, and these gift cards should fit in the normal course of these residents’ lives. By purchasing these cards, we are spending more than face value on fees, and have to take time to mail them out, but the value of accessible gift cards is worthwhile to the goals of our organization and this program.

Costs and Fees

It can be hard to find companies that offer Mastercard or Visa gift cards in values smaller than $20. In addition, there are a number of costs and fees associated with each gift card. With our first vendor, we spent around $10 for each $5 sign-up card that we sent out. Here is a list of our costs associated with a 100 card order:

  • Face-value of card: $5.00 per card
  • Card processing fee: $3.95 per card
  • Credit card processing fee: $1.00 per card
  • Shipping Fee: $21.95
  • Total: $10.17 per card

The card processing fee can be higher or lower depending on the quantity of cards purchased, how you are planning to pay, and lastly the length of expiration date.

With this in mind, we researched and found an option to lower our fees and have a longer expiration date through a new vendor, Awards2Go Visa Award Card. We were able to lower the cost per card to approximately $7.07 for every $5 sign-up card.  Here are the new costs associated with a 100 card order:

  • Face-value of card: $5.00
  • Card processing fee: $1.75
  • Credit Card processing fee (1% of total order): $5.00
  • Shipping Fee: $27.00
  • Total: $7.07 per card

Expiration Date

Last October, we learned that we still had a lot of gift cards that were about to expire and some were already expired. With the gift cards that expired, we lost out because the cost of the fees to “restock” the cards would be higher than the value of the cards we would receive.  We also had 118 $20 and 103 $5 gift cards that were going to expire at the end of November. If we sent back these cards to the vendor, we would only receive $10 for each $20 gift card.

We thought of some creative ways to use the cards including a refer a friend campaign, and a remote CUTGroup test that allowed many testers to participate. Still, some of our testers received cards late (after the expiration date), and we had to send new cards to our testers. We now have gift cards  that have expiration dates set for 8 years later, with the value decreasing from the card after 13 months of receiving the cards (-$2.50/month). This gives CUTGroup participants a longer time frame to use the cards, but at the same time we still have to be mindful of the quantities we purchase to ensure we can use them before they lose value.

Final Thoughts

The success of CUTGroup operations is based on the quality of engagement with our residents and the open communication we have about our process. When our gift cards were about to expire, we told our CUTGroup members so they knew. When gift cards came too late, they e-mailed us to let us know, and we sent out a new card. These everyday conversations let us build a better community with Chicago residents around data and technology, and help us be better at what we do.

CUTGroup is an important program to Smart Chicago because it cuts across three of our areas of focus on access, skills, and data. Not only does it allow residents to connect around data and technology, it also creates meaningful communication between developers and residents. We will continue to share our processes around our programs in hopes that our experiences are useful to everyone.