Digital Inclusion Meets Civic Tech: Remarks at Code for America 2015 Summit

Today I will take part in the Digital Inclusion Meets Civic Tech panel at the 2015 Code for America Summit. It’s great to talk about such a timely issue with Deb Socia of Next Century Cities, Demond Drummer of CoderSpace, Chike Aguh of EveryoneOn, and Susan Mernit of Hack the Hood.

Since important conversations like this never seem long enough, I wanted to share my thoughts here.

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I’m the new Program Analyst at Smart Chicago managing the Connect Chicago initiative and other projects like the Chicago School of Data. I care about open data, Internet access, faster networks, and improving digital skills. A question I’m particularly interested in is this:

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I’ve noticed that a lot of common answers involve versions or combinations of the following:

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Do we think these answers are enough? When the White House released its analysis of the digital divide in the U.S., they defined being on the right side of the digital divide as having Internet access in your home. While increasing at-home subscriptions is certainly a desirable trend, is it enough to declare victory in a city?

I would say no — not in 2015. Since Internet access has become more essential and its place in our hierarchy of needs has shifted, we should expect that percentage to increase naturally, even without policy interventions. We should acknowledge that, in 2015, Internet access in your home does not necessarily give you equal opportunity in the digital economy. Things like speed, type of online activity and skill are just as key to unlocking the potential of a connection.

Also an increase in citywide broadband adoption doesn’t speak to geographic and demographic gaps in Internet access; rather, the disadvantaged or historically underconnected people and neighborhoods that see that increase are the marginal successes we care about.

We need to go further:

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Getting more people online in a city, getting a faster network, or having a robust nonprofit sector does not necessarily mean that city is digital inclusive. We should care about gaps in skill and use in addition to gaps in adoption. We should acknowledge that connections themselves are not the end game— rather, educational attainment, technology sector growth for all, workforce development and increasing civic engagement are the true outcomes. As program managers and policymakers, we should plan our evaluations around these truths.

Also, faster networks alone are not enough to make a city digital equitable. It’s what you do with the network that matters. Last year as a graduate student at the Harvard Kennedy School, I wrote, “A Data-Driven Digital Inclusion Strategy for Gigabit Cities.” You can see a summary one-pager here or read a blog post about it here. One thing I observed was that some high poverty urban census tracts had very high connectivity. Why? Because they tended to be dense, walkable, and house several community anchor institutions – schools, churches computer labs or community centers. While digital inclusion programing is often built on top of these trusted neighborhood institutions, cities should care about digital deserts – areas with low connectivity and low access to digital assistance.

Another question of interest:

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Here are the “almost” answers – a vision of the civic technology movement that is admirable, but arguably incomplete:

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The answers below go one step further. Much of this sentiment is captured in the great work of Laurenellen McCann in Experimental Modes of Civic Engagement in Civic Tech and Sonja Marziano in the Civic User Testing Group (CUTgroup).

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The benefits of civic technology do not travel in one direction. Civic hackers have as much to gain from including diverse, non-expert and non-technical residents in their work as the residents themselves do. Residents seek ways to learn about solving social problems with technology, data or mobile applications. Civic hackers seek to create tools that solve relevant problems and truly work for everyone.

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Despite the way we talk about them, civic tech and digital inclusion are not separate movements with separate missions. Both seek to make residents’ lives better through technology. The differences lie in the method and associations. When a resident thinks of a civic hacker, they might think of a person who seems smarter than them coding away at a hackathon. When a resident thinks of a digital trainer, they might think of the volunteer in the library public computing center. Wouldn’t it make both jobs easier (and the city better) if the civic hacker could also talk to the library trainees and the digital trainer attended the hackathon? Let’s make that happen.

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Digital inclusion professionals have a lot to offer the civic tech community. These trainers and program professionals are experts in community outreach, skilled in training, and are the boots on the ground in their neighborhoods.

Unfortunately, digital inclusion professionals are not always paid to or encouraged to think about civic tech. I feel lucky in this respect because I work for Smart Chicago – an organization built for Chicago specifically to care about both civic tech and digital equity. The only thing I have to do to form a digital inclusion-civic tech partnership is Slack Sonja Marziano or wheel my desk chair three feet behind me to her work station!

These are her people:

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These are my people:

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This is just one place where civic tech meets digital inclusion in Chicago.

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We’re thinking of ways Connect Chicago (a network of aligned programs, public computing centers and trainers across the city) and the CUTgroup can work together to make Chicago the most connected, skilled, digitally dynamic city in America.

One idea? Let’s get feedback from CUTgroup’s 1000+ testers on the digital skill offerings in the city. How easy is it for them to learn what they want? What resources are lacking? What resources exist that they don’t know about? We want to collect all the unknown unknowns. Chicago can better understand the “user experience” of its residents, not in relation to a new application or website, but in relation to the digital access and skills ecosystem in their city and community. As it turns out, a significant chunk of our CUTgroup testers rely on mobile and public Wi-Fi:

Are there other creative ways digital inclusion projects and the civic tech community can partner and strengthen one another? We’re confident. Let’s have that conversation. If you have ideas, we want to hear about them.

Talking to each other is fun, but doing stuff is better. Here are actionable items we can take home after the Summit:

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Civic hackers, pledge to involve five people you don’t currently know in your next project. Embrace civic user testing groups as opportunities to learn, teach and inspire; measure success not only the number of apps created and tested, but in the number of people engaged. Digital trainers and digital inclusion program managers, go to a hackathon or civic tech convening, present a specific wish list, and take your trainees and co-workers with you.

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To follow the panel on Twitter, see our hashtags #CfADigInc and #CfASummit and follow me at @DKLinn.

Here’s the presentation as a download:

The Launch of CUTGroup Text Message Sign-ups

In the Civic User Testing Group (CUTGroup), we’ve built a community of over 1,000 residents in Chicago and Cook County who get paid to test websites and apps to help create better technology. We’re proud of how many people we have already reached with the CUTGroup, but we continue to value continuous recruitment and finding new modes to invite people to join. Today, we are announcing that residents can now sign up for CUTGroup via text message.

Participation Barriers

The start of this project began when I wrote to testers who never came to a CUTGroup test before. This was at the end of December, 2014, when 186 CUTGroup members (out of 817) had never opened up an email that we sent. I wanted to know what some of the barriers were for them that stopped them from participating in a test, and just get a better idea about what was going on. I wrote these emails from my work email (not Mailchimp) in case our emails were going to spam:

Thank you for being a part of the Civic User Testing Group (CUTGroup)! I’m writing because it looks like you have not received or opened any of our e-mails. We are always looking for a diverse group of people to test with and we’re looking to determine why some sign up and don’t participate.

If CUTGroup isn’t working out for you, we would like to hear why! Please respond to this e-mail or fill out this form.

I wanted to see if they were receiving our emails, if the locations were tough for them, if they only wanted the $5 VISA gift card for signing up, or anything else. A number of testers reached out to me and said that my emails were going into their spam folder (we use Mailchimp for all of our email campaigns). Now, every time someone signs up and I send a gift card, I add a letter thanking them, but I also tell them that adding our email addresses can avoid our emails ending up in the junk mail folder.

I also heard from a lot of testers that sometimes the date/time or location can be hard for certain testing opportunities. This is understandable, and we try to move around the city with our testing locations. Here is a look at all the neighborhoods we tested in so far:

View CUTGroup Testing Locations – 09.24.15 in a full screen map

Hearing from our testers about why or why they don’t participate also got me thinking about the way that we set up communication around tests could be a barrier to participation. We normally invite testers in our initial call-out email about a week or two before the test date. We do that because we know by that time, testers probably know their schedule and can confirm their availability. This helps us with our no-show rate.

However, if you do not have internet access at home and rely on public computer centers, you are limited by your time commitment on a public computer and might not have a chance to respond to our emails in time. Out of our 1,000+ CUTGroup members today, 29% of our testers said their primary form of connecting to the Internet is either via public wifi or their phone with data plan. 

Text Message

We were interested in offering a text solution for residents to sign up for the CUTGroup and then also receive notifications when a new test is available. The impetus behind this project is to serve the large and growing number of residents who do not have regular access to the internet. By adding a text mode, the CUTGroup will be more effective at discovering resident’s voice.

In addition, even if you are connected on a regular basis, text message is still a really powerful tool.

Here is how it works:

Residents text a message to this phone number: 773-747-6239 to initiate the sign-up. We start with a short message to let them know that they will be answering 10 questions. We knew our usual form was a little long, and so we decided to only focus on  the questions we needed to ask. We understood by asking some testers less questions than others, that this would bifurcate our testers. Therefore, we have a mission to choose people via text message to bring them in, get them in front of computers and access to technology. In addition, this is when these CUTGroup testers will complete their entire profile.

CUTGroup-text-screenshot

We are using both Twilio (check out this toolkit), a cloud communications platform that allows web apps to make and receive phone calls and SMS text messages, and Wufoo, an easy-to-use tool we use to create forms. These tools then send the data to Patterns, an application we created to help manage the CUTGroup.

Thanks to Smart Chicago consultant Josh Kalov for doing all the tech work in this project.

texting on an older model phone

Notifications

In the next month, we will be implementing a notification system to testers who prefer text messaging for new testing opportunities. We are looking a step further to build a system where these testers who will not only hear about new tests, but also respond to our screening questions and tell us their availability via text.

More to come on that! We are excited that we are beginning to leverage text message as part of our CUTGroup process.

The Civic User Testing Group and Other Listening Strategies

Note: this is a guest post by Rose Afriyie of our partner mRelief.

How do you keep your finger on the pulse of user needs? At mRelief.com, a startup with non-traditional users — beneficiaries of public assistance — this is a question that we constantly ask ourselves. We are helping our users solve for long wait times by providing them an avenue to help them assess their eligibility for public assistance through text messaging conversations and online questionnaires that help them gauge whether it is worth it to complete extensive applications. These forms return response pages and text messages that help them determine their eligibility and local resources through a partnership that we have with Purple Binder.

Our users don’t have a lot of economic power in society. An average online mRelief user is paid $1,321 a month and those who text in to determine their eligibility make $150 less in earned income. When you have decreased purchasing power, technology is seldom built with your needs in mind. But in interviews and surveys, our users have shared that they are humbled by our willingness to learn how we can better serve them and provide relief to the process of asking for government help.

Since we launched in September last year in Chicago, we had to commit to some listening strategies— activities we engaged in to hear our users and meet them where they are. Considering that we had 134 percent online user growth between May and June  and that between June and July we almost tripled the number of text messages processed by our system, we think we are on to something. We would love to share one key listening strategy that contributed to getting us to this point: The CUTGroup.

Landing Page Before CUTGroup:

mRelief Homepage before CUTGroup

Landing Page After CUTGroup:

mRelief Homepage after CUTGroup

Civic User Testing Group (CUTGroup)

Since we launched mRelief, we conduct quarterly user surveys to get a sense of what makes our users tick. In 4th quarter of last year, the revelation was 82 percent of respondents didn’t pay for SMS which gave us the affirmation needed to launch our SMS strategy in November 2014.

But the most in-depth survey by far has been the CUTGroup test we participated in during Q1 of this year, an initiative from Smart Chicago to to help developers listen to the needs of their users. It combines observational analysis with insightful questions through surveys.

CUTGroup insights on our website usability combined with Google Analytics data on form completion and bounce rate were catalysts for redesigning our entire site with key leads on what should be areas of focus. Especially helpful was the notion that our icons on our pre-CUTGroup landing page were not clearly understood by 4 out of 6 of the users who mentioned our icons.

Other features that were the result of usability feedback led to rethinking our calculator by positioning a link to it near income questions and making all popovers/help text pop out as soon as a user enters data into a field. Based on typos, resulting from auto-correct and human error, we also revamped our SMS experience with more notices and additions that left users feeling like they weren’t penalized for mistakes. We helped users who texted in stay on the same text message if they made an error– all made possible through observational analysis in the CUTGroup.

Golden Nuggets for Future Consideration

I live 8 minutes from the Martin Luther King Community Service Center where we launched our first pilot involving case workers who served as navigators for our tools. There are times, on my way to work, that I will stop in and just wait with the folks we serve. I will listen. Observe folks — the phones they use, the questions asked about eligibility and surmise what the growing pain points are. For many startup co-founders, in-person surveys are time-intensive and are an “and” strategy combined with other world wide web magic. So, I also want to share two dope insights that we hope to integrate into listening strategies for the future:

  • Feedback Questions Integrated Within Your Tool – Cathy Deng at Data Made, a designer and developer we adore, has a listening strategy that integrates instant feedback on the tool itself. One contribution she made to the recently announced chicagosmilliondollarblocks.com was a feedback question seen here:

golden nugget

  1. Analytics, Analytics, Analytics – For those whose technology solution is primarily on web, listening with cutting edge analytics services is also crucial. Keen.io is one analytics as a service tool and Heapanalytics.com automatically captures hovering, scrolling, clicking and more that a user will engage in on your site.

So chime in, folks, tell us how are you listening?

See how we have integrated learnings into our site at www.mrelief.com

mRelief is also currently looking to pair with folks who have expertise in Angular JS. E-mail us at [email protected] if you are interested in supporting tools that modernize public benefits for all.

Cook County Residents: Join the CUTGroup!

Cook County January 1831The Civic User Testing Group (CUTGroup) has almost 900 Chicago residents, coming from all over the city— all 50 wards, all 77 community areas. We have done 16 CUTGroup tests on different types of websites and apps. As we continue to get more testing opportunities, we continue to grow our community of testers to get more diverse perspectives involved to help us make software better for everyone.

And today we are excited to announce that we are going to expand the CUTGroup to all of Cook County!

We are looking for new testers from all cities in Cook County with all different types of devices to join us. We will also be testing websites and applications that are created for residents of Cook County, and we will be visiting different cities to make sure we reach new groups of people.

Sign up here! Once you complete this form we will send you a $5 VISA gift card right away!

CUTGroup Homepage, June 2015

Want to share with your friends and neighbors? Download and share this flyer:

On Open Data + Mass Joy at the Personal Democracy Forum

Last week I spoke at the Personal Democracy Forum about the Jackie Robinson West Little League baseball team, open data, and what we should do as practitioners of civic tech and members of society.
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Here’s a video:

And here are the notes I used for the talk:

 

Yesterday morning here at PDF, we heard, for the first time I can remember in the world of civic tech, a lot about the workers and the masses. Specifically, the morning sessions around Civic Tech and Powerful Movements:

Reckoning With Power
Eric Liu
Creative Collision: How Business and Social Movements Will Reshape Our Future
Palak Shah
Putting Labor in the Lab: How Workers Are Rebooting Their Future
Carmen Rojas
Labor Codes: The Power of Employee-Led Online Organizing
Jess Kutch
Powerful Platform, Powerful Movements
Dante Barry
The Net as a Public Utility
Harold Feld

In the summer of 2014, in the city of Chicago, Illinois, a youth baseball team called Jackie Robinson West came out of nowhere (well, at least according to the vast millions of Chicagoans who don’t follow such things) to compete for the World Championship in the Little League Baseball World Series.

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It was a team of African-American kids from Chicago’s South Side, and they competed and won at the highest levels. They beat some kids from Las Vegas to play for world championship. Their uniforms said, “Great Lakes”, which makes sense when you’re looking at a map of the world for a world series.

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They lost, but valiantly. For about a week and a half, a segregated city was united on something completely incontrovertible: that these kids were awesome, and they were ours. Cue the parade, the T-shirt sales, the mass joy. This was a shared experience that politicians and regular people crave— to be in communion. A surprise summer experience. So we had a parade. The route was amazing.

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The kids were on floats and they got adoration.

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Then, one morning in February we learned in breaking news fashion that Jackie Robinson West’s U.S. title was vacated. They had placed players on their team who did not qualify to play because they lived outside the team’s boundaries.

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We discovered that a coach from an opposing team from the suburbs of Chicago (the Evergreen Park Athletic Association vice president) had discovered this fact and brought it to the attention of the officials at Little League Baseball.

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This matter is based on the stuff that civic tech is made of— boundaries, maps, points, addresses, data, records, municipalities. It felt so “us”. Civic tech methodology.

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And I realized this vice-president of a suburban little league baseball association was one of us. Just another person who used public data to answer a question— to achieve his civic goals. And he was right. He was a whistleblower. Based on dots. Based on facts. To be fair— based on true data.

But what should we do— those of us in civic tech— what should we do? what should we work on? Mass joy.

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At Smart Chicago, that’s what we focus on. Smart Chicago is a civic organization devoted to improving lives in Chicago through technology. We work on increasing access to the Internet, improving skills for using the Internet, and developing meaningful products from data that measurably contribute to the quality of life of residents in our region and beyond. Our three primary areas of focus under which we organize all of our work: Access to the Internet & technology, Skills to use technology once you’ve got access, and Data, which we construe as something meaningful to look at once you have access and skills.

Our Civic Works project, funded in part by the Knight Foundation, a program funded by the Knight Foundation and the Chicago Community Trust to spur support for civic innovation in Chicago. Part of what we do is support an ecosystem of products, people, and services to have more impact. One of the products we support is Textizen, a web platform that sends, receives, and analyzes text messages so you can reach the people you serve. Mass joy through voting on dance competitions.

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Another project is Smart Health Centers, a project that places trained health information specialists in clinics to assist patients in connecting to their own medical records and find reliable information about their own conditions. We employ people who have never been a part of the IT industry and give them good jobs helping people with computers. Mass joy through knowledge and jobs.

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Another is the Civic User Testing Group, a set of regular Chicago residents who get paid to test civic apps. We tested our product, Expunge.io, with real people. The joy of clearing one’s name and being heard.

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I am a father of two boys, both of whom have played youth baseball for years. There’s joy there, I know it. You’re at third base, don’t stay here.

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There’s a rainbow over home plate. Go get it.

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We have choices every day when we wake up. Let’s make sure we make the right ones.

 

Smart Chicago at the Knight Media Learning Summit

knight-foundation-logoSmart Chicago’s Dan O’Neil, Demond Drummer, and Laurenellen McCann attended the Knight Media Learning Summit in Miami. The event is in it’s fourth year is specifically for community foundations, place-based foundations and media organizations looking to develop partners to bring information to their communities.

Dan spoke on the first day on a panel about entitled: KCIC Deep Dive Presentations; Design Thinking and Learning Together.

Here locally, the Knight Deep Dive supports our Deep Dive project. Previous to this, the KCIC grant supported our CivicWorks Project – a project that spreads resources and energy around the civic tech movement in Chicago.

We have four projects that fall under the Deep Dive Project:

  • On the Table – A community-wide conversation to discuss the ways in which we can commit to continue to make our communities stronger, safer and more dynamic.
  • CUTGroup – Our civic user testing group that gets real people to test civic apps. Under this grant, we will be expanding our CUTgroup program to Cook County.
  • Experimental Modes Project -A project led by Laurenellen McCann that deepens her work in needs-responsive, community-driven processes for creating technology with real people and real communities for public good
  • Unsummit: Mass neighborhood meetings centered on data and technology

Dan went into detail on our progress so far. You can catch the entire talk below – or skip to 46:02 to hear Dan talk about our work.

Immediately following Dan’s panel, our own Laurenellen McCann led a panel discussing Community, Technology and Partnerships. The panel included Demond Drummer as well as the founder of the Resident Association of Greater Englewood (RAGE) Aisaha Butler and Chicago Deputy Commissioner for Planning and Development Kathleen Dickhut.

Laurenellen went into further detail about her work with the Experimental Modes Project. Specifically, she talked about how people are not just inventing new technology but rather remixing old technologies in new ways and that the number one tactic for this work was collaboration.

Demond, Aisaha, and Kathleen also spoke about their work on the Largelots program and the role that collaboration played in developing it. The Large Lot Program is a housing land use approach that was developed as part of the Green Healthy Neighborhoods public planning process. was built to make the process of purchasing City-owned land through this program easier for residents. It was initiated by Demond Drummer while he has at at Teamwork Englewood, built by DataMade, and funded by LISC Chicago with support from the Boeing Corporation, and the Knight Foundation for LISC’s OpenGov for the Rest of Us project.

You can view the entire presentation below:

You can find our more information about the event including videos of all the panels on the Knight Foundation website.